There are multiple benefits to having a tour! Here are some of the best:

  1. Enhanced presence online. 
    From Google Maps, Google Search results, to your business’ Google+ page, your virtual tour will allow existing and potential clients the ability to “visit” you 24/7/365.
  2. Local Search.
    The most important element to any brick and mortar business is getting people in the door. Well, a virtual tour of your business will help any people in your area to find, explore and become intrigued by your business and help them make that critical decision to visit YOU.
  3. Embedding your tour into a website.
    You can easily embed your virtual tour directly into your website or blog. And you can embed the tour starting from any point within it. For example, if you have a restaurant and you have a tab on your website about private events, you can embed your tour starting from your private events room. The rest of the tour is there if someone wants to keep looking around, but you’ve shown them exactly what you want to.
    Since Google hosts the tours, you can embed your tour as much as you like and not bog down your server.
    Another perk for embedding is to showcase multiple locations on your locations tab.
  4. Emailing links to your tour.
    This is a great way to show off your space to a client. Just like embedding a tour, you can send a link to any one of the 360° views within your tour.
    I recommend creating a spreadsheet that has a list of each of the important areas of your tour and the direct link to that area. Many of my clients have said that’s a very useful tool for salespeople.
  5. Online articles.
    When an online publication writes an article about your business, offer the embed code to them to include in the article.
  6. Enhanced Virtual Tours.
    Standard Google virtual tours that appear on Google pages are great, no doubt! But there are ways that embedded tours can be enhanced to tell your story even more. Enquire about the virtual tour enhancements that I can offer you such as:

    • Advanced navigation so viewers can choose where to go in the tour from a dropdown menu
    • Hotspot windows that can showcase extra still photos and video
    • Auto-rotation
    • Analytics to show where visitors frequent within your tour.